If internet marketing, online marketing or e-marketing have you confused then you've come to the right place to learn exactly how to go about successful online marketing. The eMarketing Digest
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The E-Marketing Digest
Volume #2, Issue #74
Copyright, Webbers.com
Sept 9, 1997
----------------------
Gary K. Foote, Moderator
mailto:gkfoote@webbers.com
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Table of Contents
+ New Subjects
"On Opt-in E-mail"
- Sharon Tucci
- Moderator's Comment
+ Ongoing
"Browser Wars"
- Robert Smith
- Moderator's Comment
- Claudia Hafling
- Moderator's Comment
- Alex Ingerman
- Moderator's Comment
- Jose Camilo Daccach T.
"On Bulk E-mail"
- Claudia Hafling
"IEMMC"
- Bob Rankin
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--------------------
New Subjects
--------------------
From: Sharon Tucci
Subject: Opt-In Email
Mime-Version: 1.0
Content-Type: text/plain; charset="us-ascii"
As our own way of contributing to cutting down on SPAM, we started an
opt-in mailing list (mailto:majordomo@info-4-you.com with "subscribe
busopp" in msg body) for people who WANT to receive information on
business opportunities. Surprisingly, there seems to be a greater
interest from people to join the list than from advertisers thus far.
(We are up to just over 500 subscribers with no promotion other than
a mention in our own two newsletters.) We had thought with so much
spam being on "business opportunities" that the demand was there. But
it seems that those who spam prefer to spam rather than pay a couple
of bucks to be sure and target people actually interested.
Sharon Tucci
/$\/$\/$\/$\/$\/$\/$\/$\/$\/$\/$\/$\/$\/$\/$\/$\/$\/$\/$\/$\/$\
All About Biz
Practical how-to business advice for the budding entrepreneur.
To subscribe, send an email to: mailto:majordomo@allaboutbiz.com
with "subscribe biz" in the message body.
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*** [Moderator's Comment] ***
At first glance this phenomenon seems strange, but with a little
thinking it all made sense to me. Bulk Spammers, by their very nature,
are looking for something for nothing. And, they must be getting it
because they are still around. Also, why would they pay $30.00 CPM
to reach targeted prospects when they can reach 1,000,000 (admittedly
non-targeted) for $79.95?
can anyone come up with some strategies to reach these people and
convince them of the greater long-term value of the paid ad approach?
Your Moderator,
Gary K. Foote mailto:gkfoote@webbers.com
Internet Marketing Since 1994 http://www.webbers.com
P.O. Box 3214, N. Conway, NH 03860 (603)447-1024
~ Author of "Ethical, Proactive E-mail Marketing" ~
http://www.webbers.com/emark/emailmar.html
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--------------------
Ongoing
--------------------
From: Robert Smith
Subject: Is there a major shift coming that will see IME as the
"Should web designers continue to design sites primarily for
Netscape or is there a major shift coming that will see IME as the
big winner? "
Perhaps Microsoft can buy the browser market, They haven't been able
to buy the on-line market. MSN is still not the biggest despite
the millions,
Bill Gates is very clear about what it takes to win in any market.
Bottom line you have to be the best. Internet explorer is very good
now, If Microsoft can produce a better browser some day I may
switch, but not while the vast majority of users are still using
Netscape.
The learning curve is what's keeping many from the switch now but
with the majority of new users getting Interner Explorer free with
their computers this is bound to change somewhat.
When I look at my stats I still see 80% Netscape users visiting my
site.
I think the war will be won by the company offering the fewest new
user problems and the best technical support.
Whichever browser wins can not affect any *good* designers as we
must design for every browser. The most important aspect of
graphic design has always been simplicity, I am a member of several
design newsletters and discussion groups. It seems 90% of the
discussions are about trying to do more complex things that are
not supported by all browsers. I just say " Don't do that".
Bob
A Seed Gives Birth to Fruit of it's Own Kind
The Internet Marketer's Resource Site
http://www.arrowweb.com/graphics/design/
-----------------------------------------
Robert Smith Web Site Design & Promotion
* 2606 Summer Lane Eugene OR 97404 *
Mailto: sfeinc@continet.com (541) 689-1847
Subscribe to the Internet Marketing Newsletter:
http://www.arrowweb.com/graphics/free/subscribe.html
*** [Moderator's Comment] ***
I agree wholeheartedly with you re: keeping designs simple. So
many of my clients thought they should have streaming video, slide
shows, animations, javascript, etc. Once they realized how that
would affect download speeds and how *that* would affect page views
most of them came around. Those that didn't have gone elsewhere
and had their huge sites designed by a $$$ designer, not a web
designer.
Your Moderator,
Gary K. Foote mailto:gkfoote@webbers.com
Internet Marketing Since 1994 http://www.webbers.com
P.O. Box 3214, N. Conway, NH 03860 (603)447-1024
~ Author of "Ethical, Proactive E-mail Marketing" ~
http://www.webbers.com/emark/emailmar.html
--------------------------------------------------------
*** NEW POST - Browser Wars ***
From: Claudia Hafling <102440.51@compuserve.com>
Subject: The E-Marketing Digest, V2, #73
-------------------- Begin Original Message --------------------
Message text written by INTERNET:e-mark@buck.ncia.net
"The deal also means that Bill Gates now has cornered 100% of the
computer market... after all, there aren't any other players out
there with a significant market share... just Apple and Microsoft.
I wonder that the U.S. Justice Department has not stepped in to
prevent a monopoly on the industry. "
-------------------- End Original Message --------------------
Dear Gary:
I thought I heard on the news the other night that the Justice Dept.
had announced it was going to examine the Microsoft-Apple deal to
see if it constituted a monopoly and thus violated federal anti-
trust statutes. I thought the deal was not yet solid because of
that.
Anybody else hear this?
-Claudia
*** [Moderator's Comment] ***
Three cheers for the Justice Department. I shudder when I think
of Bill Gates 'in charge' of all those desktops around the world...
too much control over software, and software will eventually come to
be at the heart of most of the everyday activities and automated
processes that make the world go 'round.
Your Moderator,
Gary K. Foote mailto:gkfoote@webbers.com
Internet Marketing Since 1994 http://www.webbers.com
P.O. Box 3214, N. Conway, NH 03860 (603)447-1024
~ Author of "Ethical, Proactive E-mail Marketing" ~
http://www.webbers.com/emark/emailmar.html
--------------------------------------------------------
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*** NEW POST - Browser Wars ***
From: nwres203@wolfenet.com
Subject: re: microsoft + apple
Hello, Gary,
I've been lurking on the list for quite awhile, but I think this is my
first post. I have been doing a lot of research on MS/Apple deal, and...
well, wow, someone actually cares for what I have to say :-)
>I have been thinking about the recent purchase - by Bill Gates - of
>150 million dollars of Apple stock, and what the details of the deal
>really mean. A part of the package is that Apple will bundle
>Microsoft Internet Explorer with it's computers. This alone gives
>Microsoft a huge leg up in the browser war with Jim Barkdale's
>product, Netscape. I wonder how long Netscape will lead the browser
>war now?
Netscape doesnt't lead a browser war. They are in a defense position against
the neverending force of Microsoft power and money. They have long given up
on trying to make netscape THE browser for online experience, now they
concentrate on getting organizations to buy it for corporatewide use. Right
now, they still have a lead ahead of MS in security measures (no activeX/
fairly good java) as well as plain old operability. When Microsoft pushes
IE 4 with all the push technology (no pun intended), AND gets the internet
community to shut up and let it take over their computers, Netscape
Navigator marketing will suffer a lot. NS is already restructuring to put
more and more effort on server-side products, and I even have a notion
that Navigator might be sold after its 4th version hits the *mass* market
(very, very soon), and will inevetably beated by IE 4.
>
>The deal also means that Bill Gates now has cornered 100% of the
>computer market... after all, there aren't any other players out
>there with a significant market share... just Apple and Microsoft.
I dont understand this statement. What do you mean by "computer market"?
Microsoft is a software-only company (well, besides some minor techno-toys),
Apple is a hardware maker. To say that Bill Gates will try to invade Claris
and Adobe's Mac platform is foolish, (1) Microsoft will destroy Apple
eventually and (2) Most Mac users these days are Mac addicts who will die
before buying a Microsoft product that they dont already own. Microsoft
Office for Mac is MS's good cash cow, it makes a certain predictable sum
of money each year, and that alone will take care of $150 M invested. They
will keep it around for a few years, and drop it when they feel like it.
They win either way.
>
>I wonder that the U.S. Justice Department has not stepped in to
>prevent a monopoly on the industry. This is something I have seen
>them do in the past, not necessarily in the computer industry, but
>in one with much less impact on the world... the ski industry. Just
>last year they ordered Les Otten to sell Mt. Cranmore and Waterville
>Valley (two major ski areas in New Hampshire) because he was beginning
>to control too much of the industry in this state. If the Justice
>Department is concerned about a monopoly on the ski industry, wouldn't
>you think a monopoly in the computer industry would be of even greater
>interest to them?
Quite, on contrary, one of the major reasons Microsoft bought Apple stock
is to get rid of antitrust lawsuits. Now they are the good guys, helping
a "competitor" survive in a big computer world. This alone was worth $150 M
wasted as well. And as a bonus, Apple will drop all these nasty lawsuits
against Microsoft stealing their technologies and interfaces. Wow, Microsoft
wins again (surprise!)
>
>Anyway... my question is this;
>
>"Should web designers continue to design sites primarily for Netscape
>or is there a major shift coming that will see IME as the big winner?
This is a very good question. I am a web designer, and here is my
personal philosophy:
I design for Internet Explorer 3, but it does not go up until it looks
good in Netscape 2. This is the absolute bottom line. I also use some
tricks to make the thing at least recognizable in a text-only browser,
or one with images turned off, but I dont sweat over it
It also depends on the kind of people who visit a particular site. For
a unix wiz site to use a VBSCRIPT or
